The beauty of the Ladbrokes Irish Grand National is that anyone can win it, whether you're a seasoned pro or a complete racing novice. We developed a TV campaign that shows a variety of misfits performing their own unique celebratory dances after cleaning up at the National, to highlight that all kinds of people will win at Fairyhouse on April 25th, but wouldn't you prefer it was you? The aim of this campaign is to encourage more people to stick a bet on the Irish Grand National while also firmly establishing Ladbrokes as its new sponsor.