Irish Distillers asked us to bring their 'Easy Going Irish’ international print campaign for Jameson Whiskey to life online. The print campaign featured various characters acting in an 'easygoing’ manner despite extraordinary events unfolding around them. The ads ran worldwide supporting the offline campaign. For our showpiece execution, we created an overlay. The Gator breaks through onto a website and climbs into a MPU featuring our actors, causing damage (created with additional animation) as he goes along. The ads also ran as duo formats and as MPU's.