permanent tsb wanted to advertise their latest Home and Contents Insurance offer, get 4 months FREE Home and Contents Insurance when you sign up with permanent tsb. They wanted focus of this campaign to be all about value for money. We decided to really emphasise the actual number‘4’ to draw people’s attention to the 4 month’s free home insurance that you could get with this offer. We used homely domestic situations to reveal a big ‘4’ in video display ads. In the first scenario, a young woman cutting a hedge, trims out the shape of a ‘4’ and in the second, a man mowing the lawn reveals a big ‘4’ in the grass. These video ads were eye-catching and resonant with the young, home-owning target audience.