Bringing Bank of Ireland’s sponsorship of Dragons’ Den to life - Ireland’s first simulcast web-game. The “Sixth Dragon” game allows users to play along in real-time to the Dragons’ Den TV show, deciding if they are “In” or “Out”, and how much equity they require for the investment. The game rewards good judgement and players score points for anticipating the Dragons’ decisions. http://www.allaboutbusiness.ie/denlive