Unicef’s Euro for Zero - Donate just one Euro to Unicef via text to help bring the number of children who die from preventable diseases to zero. This was a Javelin initiative from start to finish the aim of which was to raise funds for Unicef and raise band awareness of Unicef in Ireland (just 26% pre-campaign) TV, Radio, DM, eDM, outdoor, ambient and digital platforms were used. Results 1. The personalised viral was created by Javelin and sent by 106,089 individuals to 123,821 people in 148 countries across the world with a view rate of over 52%. 2. €600,000 was raised for Unicef 3. Spontaneous awareness for UNICEF was up 50 percentage points to 76% post campaign