Last Friday night, we held the first tvads.ie Ad of the Year Party. It was a hit. Thanks to everyone for the positive feedback. It was a great chance to meet up, network, and talk about ads. At a mere half hour's worth of awards, it might have also taken some kind of record for awards ceremony brevity. No 3 course meals, no metal to hand out. It was just about the work.
Posted By James Kennedy on 04/16/2012 at 04:41PM
Chairman's Report - Des Creedon
In TV, first place went to Publicis QMP for Train Announcer Guy for Meteor. This piece of creative was probably one of the standout bits of creative from a standout campaign said the person who came up with the campaign.
Second place was given to ‘David’ by Cawley Nea TBWA for Bord na Móna. There was a feeling in the room that the actual executions could probably be a little better for what is a great line and idea. We then stepped out of the room and there was a similar feeling outside the room too. So, it wasn’t just the feeling in that room.
More controversy was to follow as ICAD Toilet won out for DDFH&B and took a deserved third place over Publicis QMP’s ‘This is the girl’ for Trocaire which some felt “deserved a mention.”
Then there were sandwiches. One sandwich had a lump of beetroot inside it the size of a small babies head. This caused quite a stir amongst the judges. It was decided that due to it’s irregular size- it should be entered in beetroot the size of your whole head category.
In Radio, Meteor ‘Train Announcer Guy’ by Publicis QMP won top spot. A nice, simple, true to life idea, executed and delivered by a World-class voiceover. Ahem. In fact, the voiceover and the writing is so good that people actually fell about the place laughing. This laughter was then followed by a “Caaaa-ra---agggh” as we discovered one of the judges was actually choking on a piece of beetroot that was the size of a small babies head.
Consciousness regained, we then had coffee. I think Jude had tea. It was agreed we would refrain from eating any more sandwiches, just in case.
TG4 Eagoir 'Time' by Publicis QMP got second spot. Big congrats go to Darragh Carey. His penmanship seems to always be spot on. Succinct and straight to the point, some would say it’s a travesty of justice, that ‘Eagoir’ did not take the top spot here. In third, we have11850 Florists by io, some of the judges laughed at the floor gag in this, others not so much. But it ended up taking the third spot.
In Print, Eagoir ‘Time’ for TG4 by Publicis QMP unanimously took the top spot. It was both striking and brilliantly realised. Big congrats go to Sally O'Sullivan on this one. In fact, let’s give here a little more, let’s give her a craft award. To claim your Art Director of the month sash and tvads.ie cheque book and pen just contact Richard at Piranha Bar.
‘Guinness Pint Pass’ by Irish International, with it’s simple, clean visual style that cuts quite the dash on outdoor, was a sure thing in second place. In third, we all liked ICAD 'Big Head' by DDFH&B. Well done to the guys In DDFH&B and their moustaches.
In interactive, we’ve decided to shove the entrants into next month’s competition. All the judges felt that trying to judge screen grabs really goes against the whole Interactive experience. So, our advice, would be either send a video showing how the work operated or a link to the interactive piece so we could try it out for ourselves and experience interactive in all it’s glory so it can be properly judged.
Anyhow, that’s the results. All that’s left to do is HELP FREE THE RADICAL TWO and finish that beetroot sandwich.
TV & Webfilm:
1st - Meteor 'Announcer Guy' - Publicis QMP
2nd - Bord Na Mona 'David' - Cawley Nea TBWA
3rd - ICAD 'Toilet' - DDFH&B
Radio:
1st - Meteor 'Train Announcer' - Publicis QMP
2nd - TG4 Eagoir 'Time' - Publicis QMP
3rd - 11850 'Flowers' - io
Print:
1st - TG4 'Justice Undone' - Publicis QMP
3rd - ICAD 'Big Head' - DDFH&B
Interactive:
No results this month - work will be carried forward to next month's judging.
Craft Award:
Art Direction - Sally O'Sullivan Publicis QMP- TG4 'Justice Undone'
Des Creedon
Copywriter
QMP
Garrett Murphy
Creative Director
Cawley Nea TBWA
Jude Healy
Deputy Creative Director
Rothco
Tags: aotm
Ad of the Year 2012
Posted By James Kennedy on 03/14/2012 at 12:40AM
The slate is clean for 2013..... All the "most awarded" results will be archived, and everyone's scores will be back to 0. Publicis QMP had a great year this year - who will it be next year? If you couldn't make it along on Friday, here are the winners for the tvADS.ie Ad of the Year 2012 ... |
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Tags: aotm
December-January Ad of the Month
Posted By James Kennedy on 02/08/2012 at 10:35AM
Chairman's Report
by Bill Hollingsworth
This time Ad of the Month actually covered two months; December and
January. January: New Year's resolutions, the Turner exhibition to be
glimpsed for a month. The quiet darkness of the Turner room, with its line
up of solid work, quiet dark calm. No screamers, no one piece to wake you
up at night. The work on offer on TVads this time round. Solid
hard-working ads, but nothing completely outstanding.
The judging started well & it looked like we'd be finished in five minutes
as we were all agreed on the top five or so in TV and Webfilm. Naturally
wranging and to-ing and fro-ing ensued. In the end our number one came
from an ongoing campaign which, far from waining or sitting on its opening
laurels as campaigns can, continues to improve and was the closest thing
to a screamer, if only for the performance of the main character:
NoNonsense.ie "Butcher".
The next two interestingly were both campaigns of short ads with multiple
executions. Both had highs but no real lows. It's very easy for there to
be a runt in a campaign, but unlike the dodgy rasher that hides behind the
label, there were none here. Second place went to Toyota Auris
"Understand". High production values, a very nice performance and
excellent scripting within a very tight structure with the tag line
repeatedly taking half the air time. But in this case, rather than being
annoyingly repetitive, the openings were sufficiently diverse to make the
tag a neat if open-ended conclusion. 3rd went to Meteor "Social Forecast".
Witty, amusing & topical, it had one or other of us giggling at one time
or another.
Radio caused an unexpected stir. Again it seemed all clear but then
opinions ebbed & flowed. Quite strong feeling came out for and against
certain ads, which is great because often radio seems to be treated as an
afterthought, which is a real shame because it has such an ability to
totally engage when well done. First went to "The Lucky One" which
graphically reminded us of the dangers of farm life - neatly setting up
the danger in a way reminiscent of "This is a 44 Magnum, the most powerful
handgun in the world...". Second place to NoNonsense.ie "Butcher" which
works just as well on radio as it does on TV. And third to Irish Heart
Foundation campaign, which in more & more imaginative ways reminds us of
the (mostly male) conflict between head and heart in health matters.
In print, first again went to HSA/Farm Safety "The Lucky One". Simple
layout, engaging image, fiercely strong message. The proud stance of the
man, captured in crisp black and white stopping us all in our tracks.
Second went to ISPCC "Silent Night" press - which was also a contender in
the radio category - drawing in the viewer with an increasingly dark
narrative. Third went to ICAN for "Copywriter Requeered" - not a new idea,
but simple and to the point. We decided on two craft awards - one for the
clever idea of a bank actually making TV ads rather than simply offering
loans & advice - the AIB "Supporting Business campaign. The other for this
month's screamer - the excellent Helen Norton.
The Turners are going back in the crates, the days getting longer. Already
looking forward to a brighter year.
January. January: New Year's resolutions, the Turner exhibition to be
glimpsed for a month. The quiet darkness of the Turner room, with its line
up of solid work, quiet dark calm. No screamers, no one piece to wake you
up at night. The work on offer on TVads this time round. Solid
hard-working ads, but nothing completely outstanding.
The judging started well & it looked like we'd be finished in five minutes
as we were all agreed on the top five or so in TV and Webfilm. Naturally
wranging and to-ing and fro-ing ensued. In the end our number one came
from an ongoing campaign which, far from waining or sitting on its opening
laurels as campaigns can, continues to improve and was the closest thing
to a screamer, if only for the performance of the main character:
NoNonsense.ie "Butcher".
The next two interestingly were both campaigns of short ads with multiple
executions. Both had highs but no real lows. It's very easy for there to
be a runt in a campaign, but unlike the dodgy rasher that hides behind the
label, there were none here. Second place went to Toyota Auris
"Understand". High production values, a very nice performance and
excellent scripting within a very tight structure with the tag line
repeatedly taking half the air time. But in this case, rather than being
annoyingly repetitive, the openings were sufficiently diverse to make the
tag a neat if open-ended conclusion. 3rd went to Meteor "Social Forecast".
Witty, amusing & topical, it had one or other of us giggling at one time
or another.
Radio caused an unexpected stir. Again it seemed all clear but then
opinions ebbed & flowed. Quite strong feeling came out for and against
certain ads, which is great because often radio seems to be treated as an
afterthought, which is a real shame because it has such an ability to
totally engage when well done. First went to "The Lucky One" which
graphically reminded us of the dangers of farm life - neatly setting up
the danger in a way reminiscent of "This is a 44 Magnum, the most powerful
handgun in the world...". Second place to NoNonsense.ie "Butcher" which
works just as well on radio as it does on TV. And third to Irish Heart
Foundation campaign, which in more & more imaginative ways reminds us of
the (mostly male) conflict between head and heart in health matters.
In print, first again went to HSA/Farm Safety "The Lucky One". Simple
layout, engaging image, fiercely strong message. The proud stance of the
man, captured in crisp black and white stopping us all in our tracks.
Second went to ISPCC "Silent Night" press - which was also a contender in
the radio category - drawing in the viewer with an increasingly dark
narrative. Third went to ICAN for "Copywriter Requeered" - not a new idea,
but simple and to the point. We decided on two craft awards - one for the
clever idea of a bank actually making TV ads rather than simply offering
loans & advice - the AIB "Supporting Business campaign. The other for this
month's screamer - the excellent Helen Norton.
The Turners are going back in the crates, the days getting longer. Already
looking forward to a brighter year.
TV & WEBFILM:
1st - NoNonsense.ie 'Butcher' - Publicis QMP
2nd - Toyota Auris - Stings Campaign - Javelin
RADIO:
2nd - NoNonsense.ie 'Butchers' - Publicis QMP
PRINT:
2nd - ISPCC 'Silent Night' - Ogilvy
3rd - ICAN 'Copywriter Requeered' - ICAN
INTERACTIVE:
There were no results in this category this month.
CRAFT AWARDS:
Helen Norton - Voice Over - No Nonsense.ie - Campaign
Bill Hollingsworth (Chairman)
Art Director
Irish International
John McMahon
Senior Copywriter
McCann Erickson Dublin
Paul Hughes
Partner
Rothco
Tags: aotm
Ad of the Month November
Posted By James Kennedy on 12/16/2011 at 04:06AM
November’s entries got us all hot and bothered right from the start. There were two TV entries that had us rolling up our sleeves and jabbing the air with our fingers for emphasis. The IFI Archive piece featuring Saoirse Ronan voyeuristically appearing in a variety of locations from films of the past is engaging and original, though some of her cameos work better than others. Directed by Nick Kelly and Richard Chaney, it just lost out on first place to the NUI Maynooth ‘Cows’ spot which the jury felt was a surprising, relevant and fresh piece of communication from such an institution. Well done Rothco.
Third place went to ‘Osmosis’ from QMP’s amusing new TV licence campaign. Of the three executions, this was the one that stood out for us - it bravely uses the TV equivalent of ‘white space in a print ad’ ie nothing much going on, with memorable results. A special mention must go to the performance of the rabbit in the ‘Bunny’ ad. (S)he’ll go far.
Print proved less controversial. The Irish Examiner continue to invest in provocative outdoor for their Special Investigations series and first place went to Chemistry for the ‘Catholic Wealth’ poster. Though not as immediate as some of the other executions in the campaign, it was felt all the stronger for it. Second place also went to the Examiner for ‘Rural Isolation’.
TG4 made yet another appearance, taking third for their ‘Molly Malone’ press ad, painting the poor dear as a woman of dubious morals. Who are we to argue? I’m sure they did their research. It made us smile and, more importantly, want to watch the show.
Though we were strongly encouraged to award first, second and third in all categories, unfortunately (and somewhat predictably) we couldn’t summon the enthusiasm required when we reached radio. The only spot that was felt worthy of a mention was TG4’s ‘Dublin Stories’ - an amalgam of all the print ads strung together quite nicely, though not brilliantly. We gave it third place, but as there was no first or second, the creatives involved can call it ‘first’ if they like.
All three judges expressed frustration at the standard in Interactive. And all three said their agencies were producing better creative than anything entered. So, it seems we have no one but ourselves to blame. Yes, it takes a little more work to put a short video together explaining the work, than say TV or Print, yet few seem to bother. What I’m saying is prizes are there for the taking. Just so you know.
As the sandwich tray slowly emptied, we see-sawed between awarding nothing to a more generous attitude and, in the end, we gave first place to Target McConnells for their Vodafone Takeover featuring charming little animated penguins and birds. Second went to eightytwenty4D for their Jameson Alien Facebook App and third place to Vodafone again for more little penguins, bless ’em.
We gave three Craft Awards: the NUI Maynooth camaign for Animation, Tiger Beer for a lovingly crafted Illustration and another Illustration award to Cadbury for their Dairy Milk outdoor chocolate explosion thing. And, as if to prove the resilient power of advertising, what did I do on my way back to the office from judging? I dropped into Spar and bought a bar of Dairy Milk. I was square five before I realised the connection. Oh how I love this game...
TV & Webfilm:
1st - NUI Maynooth 'Cows' - Rothco
3rd - TV Licence 'Osmosis' - Publicis QMP
Print:
3rd - Molly Malone - Publicis QMP
Radio:
No 1st place
No 2nd place
3rd - TG4 'Dublin Stories' - Publicis QMP
Interactive:
2nd - Jameson 'Alien App' - eightytwenty4D
Craft Awards:
Animation - NUI Maynoooth 'Cows', '
Illustration - Tiger 'Tiger' by Arsthanea
Paudge Donaghy
Creative Director
DDFH&B
Kyla O'Kelly
Client Service Director
Javelin
Adrian Fitz-Simon
Art Director
Chemistry
Tags: aotm
October Ad of the Month
Posted By James Kennedy on 11/16/2011 at 04:43PM
Judge's Report
Rather than giving a boring rant about creativity in this country, the October Jury would like to congratulate the people in the industry who are constantly producing solid, well crafted work. Most of these ads will never make it to the award shows, but the people and agencies involved should be recognized for maintaining a high standard no matter how small the budget or difficult the brief.
In TV, 'Kilkee' stood out as a great piece of work. The idea was a step away from the usual gore fest we have come to expect from the road safety authority. Although seeing smarmy teens go splat to the auto-tuned vocal stylings of the latest pop artisté has its own particular delight, this new route cleverly reinforces positive behaviour change. Less Dr. Death, more Dr. Phil. It also had the benefit of being beautifully directed and shot. It was the clear winner in the category.
In radio, the ISPCC ad stood out as a single minded idea. The pickings were just a tad slim this month with only five ads submitted. We can only assume that all other radio ads aired in October were so embarrassingly horrible that no one will admit to writing or producing them.
In print, the dramatic photography of the ‘Ros na Run’ work deserved its place as the only work awarded.
Finally, interactive. The category that should be the most exciting is, lo and behold, empty again. Only one execution was entered for October. We decided to move it to November, where hopefully it will gather some running mates.
Thanks to everyone who entered and a kick up the arse to those who didn't.
TV & Webfilm:
2nd - Ceadogan 'A Ceadogán Rug' - In House
Radio
1st - ISPCC 'Halloween' - Ogilvy
2nd - TG4 'Ros na Run - Tart' - Publicis QMP
3rd - Buy & Sell 'Chat up line' - Language
Print:
1st - TG4 'Ros na Run - Pub' - Publicis QMP
2nd - TG4 'Ros na Run - Hospital' - Publicis QMP
3rd - No 3rd place this month
Interactive:
There were no Interactive results with month
Craft Awards:
Direction - Brian Williams - Road Safety Authority 'Kilkee'
Anne Flemming
Senior Copywriter
Boys and Girls (Chairman)
Carol Lambert
Creative Director
Publicis QMP
Stephen Quinn
Creative Director
Atomic
Tags: aotm
Ad of the month
The purpose of our Ad of the Month programme, is to develop and improve the standard of the Irish advertising industry’s creative product, and to establish it as one of the country’s world class industries.
To this end we aim to encourage and promote creative excellence within Ireland’s Creative Community through its broad range of communication work.
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Rules
All entries must have appeared within two months of entering, i.e. If you are entering an ad for the month of March, it could have run in February or March. Ads can only be entered once into Ad of the Month, i.e. you cannot enter an ad in February and then again in March, unless it’s the same idea entered into a different media category. The same ad can’t be entered in a different format in a different month ie: if a 48 sheet poster is entered in Feruary, the same ad can not be entered in March as a 6 Sheet. Different ad durations fall under the same description. All single entries that form part of a campaign may be judged as a campaign at the jury’s dis- cression. When submitting an ad on tvADS.ie, by opting to enter your work to Ad of the Month, you ac- knowledge that your ad is eligable under the above conditions for that month’s awards. A Special Craft Award will also be awarded each month by the head of the jury for outstanding craft in any category, selected from the jury’s nominations. First, second and third places each month will automatically be finalists in the Ad of the Year awards.
Category Definitions
TV & WebFilm All commercial or sponsored motion picture content, distributed by traditional broadcast or shared online - passive consumption. Interactive All commercial or sponsored digital content experienced live or online - active consumption [excluding passive WebFilms] Printed All printed commercial or sponsored content appearing in a publication, posted outdoors or distributed traditionally Radio All commercial or sponsored content broadcast on Radio
