Judge's Report

Rather than giving a boring rant about creativity in this country, the October Jury would like to congratulate the people in the industry who are constantly producing solid, well crafted work. Most of these ads will never make it to the award shows, but the people and agencies involved should be recognized for maintaining a high standard no matter how small the budget or difficult the brief.   

In TV, 'Kilkee' stood out as a great piece of work. The idea was a step away from the usual gore fest we have come to expect from the road safety authority. Although seeing smarmy teens go splat to the auto-tuned vocal stylings of the latest pop artisté has its own particular delight, this new route cleverly reinforces positive behaviour change. Less Dr. Death, more Dr. Phil. It also had the benefit of being beautifully directed and shot. It was the clear winner in the category.

In radio, the ISPCC ad stood out as a single minded idea. The pickings were just a tad slim this month with only five ads submitted. We can only assume that all other radio ads aired in October were so embarrassingly horrible that no one will admit to writing or producing them.  

In print, the dramatic photography of the ‘Ros na Run’ work deserved its place as the only work awarded.

Finally, interactive. The category that should be the most exciting is, lo and behold, empty again. Only one execution was entered for October. We decided to move it to November, where hopefully it will gather some running mates. 

Thanks to everyone who entered and a kick up the arse to those who didn't.