Posted By James Kennedy on 04/16/2012 at 04:41PM
Chairman's Report - Des Creedon
In TV, first place went to Publicis QMP for Train Announcer Guy for Meteor. This piece of creative was probably one of the standout bits of creative from a standout campaign said the person who came up with the campaign.
Second place was given to ‘David’ by Cawley Nea TBWA for Bord na Móna. There was a feeling in the room that the actual executions could probably be a little better for what is a great line and idea. We then stepped out of the room and there was a similar feeling outside the room too. So, it wasn’t just the feeling in that room.
More controversy was to follow as ICAD Toilet won out for DDFH&B and took a deserved third place over Publicis QMP’s ‘This is the girl’ for Trocaire which some felt “deserved a mention.”
Then there were sandwiches. One sandwich had a lump of beetroot inside it the size of a small babies head. This caused quite a stir amongst the judges. It was decided that due to it’s irregular size- it should be entered in beetroot the size of your whole head category.
In Radio, Meteor ‘Train Announcer Guy’ by Publicis QMP won top spot. A nice, simple, true to life idea, executed and delivered by a World-class voiceover. Ahem. In fact, the voiceover and the writing is so good that people actually fell about the place laughing. This laughter was then followed by a “Caaaa-ra---agggh” as we discovered one of the judges was actually choking on a piece of beetroot that was the size of a small babies head.
Consciousness regained, we then had coffee. I think Jude had tea. It was agreed we would refrain from eating any more sandwiches, just in case.
TG4 Eagoir 'Time' by Publicis QMP got second spot. Big congrats go to Darragh Carey. His penmanship seems to always be spot on. Succinct and straight to the point, some would say it’s a travesty of justice, that ‘Eagoir’ did not take the top spot here. In third, we have11850 Florists by io, some of the judges laughed at the floor gag in this, others not so much. But it ended up taking the third spot.
In Print, Eagoir ‘Time’ for TG4 by Publicis QMP unanimously took the top spot. It was both striking and brilliantly realised. Big congrats go to Sally O'Sullivan on this one. In fact, let’s give here a little more, let’s give her a craft award. To claim your Art Director of the month sash and tvads.ie cheque book and pen just contact Richard at Piranha Bar.
‘Guinness Pint Pass’ by Irish International, with it’s simple, clean visual style that cuts quite the dash on outdoor, was a sure thing in second place. In third, we all liked ICAD 'Big Head' by DDFH&B. Well done to the guys In DDFH&B and their moustaches.
In interactive, we’ve decided to shove the entrants into next month’s competition. All the judges felt that trying to judge screen grabs really goes against the whole Interactive experience. So, our advice, would be either send a video showing how the work operated or a link to the interactive piece so we could try it out for ourselves and experience interactive in all it’s glory so it can be properly judged.
Anyhow, that’s the results. All that’s left to do is HELP FREE THE RADICAL TWO and finish that beetroot sandwich.
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