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Posted By James Kennedy on 07/03/2012 at 12:34PM

There wasn’t much debate on who should get first place in the TV category. We were pretty unanimous that this month’s stand out spot was Rothco’s ‘Insurance the way it should be’ for Liberty Insurance. Then it got awkward, as the two spots that were proposed for second and third place were ads that Laurence and I had worked on. Jason enjoyed a lively debate with himself and it was decided that Ogilvy’s web film ‘8 Minutes’ for Ford deserved second place, as it was a nice idea, filmed well for probably a small enough budget. Third place was awarded to McCann’s ‘Live Invite’ for Three Mobile. The other spot that was liked but in the end didn’t quite make it into the top three was Cawley’s ‘Water is Brilliant’ for Ballygowan. The panel felt that this idea was a lovely experiential thought, but that it didn’t translate well into a traditional TV commercial.

Next up was radio, which we decided, somewhat controversially, not to judge. This decision was taken because there were only five spots submitted this month and four of them were a campaign. So instead of selecting a radio ad this month, we’ve pushed these ads forward to next month in the hope that there will be more entries. It was disappointing how few submissions there were in the radio and interactive categories. If you’re writing good radio, please share it.

Print was one of the more hotly debated categories. Top place came down to either Owens DDB’s ‘Resale Value’ for Volkswagen, or Ogilvy’s ‘Heinz More Please’. As the only copywriter in the room, I made some outlandish statements about the art direction, which were received graciously by my fellow judges, and in the end Owens’ Volkswagen won out for its classic simplicity. Second place went to Ogilvy and third place went to QMP’s ‘Second Helpings’ for TG4.

In interactive we decided to give CKSK’s 7up Free ‘Ministers for craic’, first place. While we did think that this was top of the pile this month, we wondered if it was prematurely entered, as we were judging without any of the results, or the full scope of the campaign. Second place was given to eightytwenty 4D’s Dragons Den Online Game for Bank of Ireland. This concept was given a lot of credit for being a pure interactive idea, as it was about enhancing viewer’s experience of the show and allowing them to interact with it in real time. Finally, third place also went to eighttwenty 4D and their Jameson ‘Triple Bill’ experience. It was difficult to judge this category, and I think a lot of this work went under appreciated due to presentation. The panel had to work harder than we really wanted to, to decipher what the campaigns were about, especially as the sun was shining and we all just wanted to be outside.

We didn’t give a craft award this month as nothing stood out as especially worthy, and like I said the sun was shining. So, there you have it. That’s what went down at this month’s judging.

TV & WEBFILM:

1st - Liberty Insurance 'Insurance the way it should be' - Rothco

2nd - Ford '8 Minutes' - Ogilvy

3rd - 3 Mobile 'Live Invite' - McCann Ericson Dublin

RADIO:

There were no results in this category this month, see Chair person's comments.

PRINT:

1st - Volkswagen 'Resale Value' - Owens DDB

2nd - Heinz 'More Please' - Ogilvy Dublin

3rd - TG4 'Rasai na Gaillimhe - Second Helping' - Publicis QMP

INTERACTIVE:

1st - 7Up Free 'Ministers for the Craic' - CKSK

2nd - Bank of Ireland 'Dragon's Den Simulcast Online Game' - eightytwenty 4D

3rd - Jameson 'Triple Bill' - eightytwenty 4D

CRAFT AWARDS:

There were no craft awards this month.

Emma Sharkey (Chairperson) Creative Group Head McCann Erickson Dublin

Jason Morgan Art Director Javelin

Laurence O'Byrne Art Director Ogilvy Dublin

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