TVads.ie - home of Ireland's creative community

Posted By James Kennedy on 07/03/2012 at 02:07PM

Richard Chaney's Chairman's Report

The proverbial frog is wedged securely in my trachea as I hereby perform my final duty in the running of Ad of the Month / Year in association with tvADS.ie

It's been a year and a half since I started Ad of the Month, with a vision that a continual assessment and showcasing of the local industry's output, could help make our creative product one of Ireland's world class assets.

With local agencies picking up global accounts and our top creative work getting some international exposure at the likes of Cannes (well done ISPCC, Ogilvy and Blinder ), perhaps we're not as far from that vision as we'd thought.

My Last Hurrah was judging May's Ad of the Month with Emmet Wright and Ger Roe.

With a invigoratingly healthy overall number of entries this month, 'TV & Webfilm' & 'Radio' offered some good quality (it's been a while since Radio could make that claim) with Print and Interactive being a bit disappointing.

DoneDeal 'Husband for Sale' rose to the top of the TV & WEBFILM pile (the first in another promising campaign by Publicis Dublin... watch this space). The ad's performances and writing, along with those of Cawley Nea's savings guru in 'Panda' for RaboDirect in 2nd place, elevated these pieces above a handful of work who's execution gave them a sense of 'missed opportunities'. But even though ISPCC's 'Stupid Little Bitch' edged it to 3rd place, we felt Irish International's 3football.ie'Date' deserves an honorable mention.

ISPCC continues to bring out some quality work from Ogilvy, this time with a devastatingly believable performance and a disarming human truth in 'Thick'. Another client continuing to support and inspire great creative, is the Irish Examiner. 'The Odds' from Chemistry coming in 2nd. These two pieces felt head and shoulders above the rest of the RADIO this month.

Slim pickings this month in PRINT. I've always pushed our monthly juries to see Ad of the Month, not as 'awards', but more as an ordering of the work submitted that month - meaning that where possible, there should always be 1st, 2nd and 3rd places allocated. This month the Print category became the debating ground for this nuance in emphasis. But check out the results below - Carlsberg 'Tunnel' from Irish International had the tactical and conceptual strength to dig its way to the top.

INTERACTIVE again suffers as the least subscribed category. A year and a half of monthly debates on this subject hasn't brought me any closer to understanding why there's so little work in a category, which internationally showcases the most progressive and innovative work in our industry. Elsewhere, this is where the budgets are flowing and where creatives & directors get to flex their cerebral muscles on projects that incorporate so many exciting platforms. Why do we only ever see banner ads?

That rant aside, eightytwenty4D continue to push themselves, this time with a fresh twist on a traditional give-away promotion, where Augmented Reality makes 'Interacting' with the Bulmers brand sexier and more engaging.

With the Irish Creative Community's continual engagement with tvADS.ie, by making that tiny effort to upload work & credits, and by striving to place in the top 3 each month, perhaps more of Ireland's creative product can compete on an international stage and attract International business to this country.

May Ad of the Month results:

TV & Webfilm:

1st - DoneDeal 'Husband for Sale' - Publicis Dublin

2nd - RaboDirect 'Panda' - Cawley Nea TBWA

3rd - ISPCC 'Stupid Little Bitch' - Ogilvy Dublin

Radio:

1st - ISPCC 'Thick' - Ogilvy Dublin

2nd - Irish Examiner 'The Odds' - Chemistry

3rd - Dublin Bus 'Excuses Dave Zig Zag' - Rothco

Print:

1st - Carlsberg 'Tunnel' - Irish International

2nd - 98FM 'Dermot & Dave' - Rothco

3rd - Skoda 'Superb' - Owens DDB

Interactive:

1st - Bulmers 'deCider App' - eightywenty4D

Craft Awards:

VO Performance - Holly Gregg - ISPCC 'Thick' Radio.

VFX - Piranha Bar - Liberty 'Tow Truck'

Animation - Piranha Bar - Child Vision 'Joe'

THE JUDGES

Ger Roe Creative Director Publicis Dublin

Richard Chaney Director Piranha Bar (Jury Chairman)

Emmet Wright Creative Director Chemistry

Tags: aotm

Showing 0 comments

Ad of the month

The purpose of our Ad of the Month programme, is to develop and improve the standard of the Irish advertising industry’s creative product, and to establish it as one of the country’s world class industries.

To this end we aim to encourage and promote creative excellence within Ireland’s Creative Community through its broad range of communication work.

SUBMIT WORK

Recent Blogs

Mirror, mirror on the wall; what should I buy?

June 2012

May 2012

Ad of the Month April 2012

February March 2012

Ad of the Year 2012

Rules

All entries must have appeared within two months of entering, i.e. If you are entering an ad for the month of March, it could have run in February or March. Ads can only be entered once into Ad of the Month, i.e. you cannot enter an ad in February and then again in March, unless it’s the same idea entered into a different media category. The same ad can’t be entered in a different format in a different month ie: if a 48 sheet poster is entered in Feruary, the same ad can not be entered in March as a 6 Sheet. Different ad durations fall under the same description. All single entries that form part of a campaign may be judged as a campaign at the jury’s dis- cression. When submitting an ad on tvADS.ie, by opting to enter your work to Ad of the Month, you ac- knowledge that your ad is eligable under the above conditions for that month’s awards. A Special Craft Award will also be awarded each month by the head of the jury for outstanding craft in any category, selected from the jury’s nominations. First, second and third places each month will automatically be finalists in the Ad of the Year awards.