Posted By James Kennedy on 08/08/2012 at 03:00PM

TV & Webfilm

Cadbury Olympic Broadcast stings

Piranha Bar's in-house Designer / Director Shane Griffin reminds us why their design and motion graphics work is back with a vengeance, with these new Olympic broadcast sponsorship stings for Cadbury. A set of 6 visual treats, rich in high frequency detail, substance, intrigue and watch-ability, receiving almost 600 air-plays over the course of the Olympic games.  To read their full press release click here.

 

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It’s tough out there for everyone these days. At a time like this, a sense of realism, mixed with a dash of humour, goes a long way towards establishing a sense of empathy between a brand and its customers.  We recently picked up a tweet from someone who put up this instagrammed photo accompanied by these words: “I like. Simple, smart and snapshot worthy = word of mouth”.

Comments

"When I was round my parents' house recently - a house in deepest Cavan, still mired in dialup internet - the Eircom Broadband ad came on the TV while we were chitchatting away in the livingroom. My dad immediately shushed me, saying "Have you seen this, I love it." Thus spake the target audience. When it was over, he asked, "Did you have anything to do with it?" Sadly not, I told him. So imagine how proud he'll be when he hears I voted for it as my Ad of The Month."Alan Pollock talking about Expert.

"Not a great deal to choose from but I think the animation work on these Cadbury stings is gorgeous, especially the swimming one." Paul Lynch

The full results

You can see the rest of the results here.

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Ad of the month

The purpose of our Ad of the Month programme, is to develop and improve the standard of the Irish advertising industry’s creative product, and to establish it as one of the country’s world class industries.

To this end we aim to encourage and promote creative excellence within Ireland’s Creative Community through its broad range of communication work.

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All entries must have appeared within two months of entering, i.e. If you are entering an ad for the month of March, it could have run in February or March. Ads can only be entered once into Ad of the Month, i.e. you cannot enter an ad in February and then again in March, unless it’s the same idea entered into a different media category. The same ad can’t be entered in a different format in a different month ie: if a 48 sheet poster is entered in Feruary, the same ad can not be entered in March as a 6 Sheet. Different ad durations fall under the same description. All single entries that form part of a campaign may be judged as a campaign at the jury’s dis- cression. When submitting an ad on tvADS.ie, by opting to enter your work to Ad of the Month, you ac- knowledge that your ad is eligable under the above conditions for that month’s awards. A Special Craft Award will also be awarded each month by the head of the jury for outstanding craft in any category, selected from the jury’s nominations. First, second and third places each month will automatically be finalists in the Ad of the Year awards.

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