Posted By James Kennedy on 09/17/2011 at 05:00PM
Jury chairman’s report:
The judges realised that the intended definition of the Telly category hasn’t been clearly understood, with two strong entries in Digital that all agreed should be judged alongside the rest of the Telly entries. To clarify the category definitions for future entries:
TELLY - All commercial or sponsored motion picture content, distributed by traditional broadcasting or shared online - passive consumption.
DIGITAL - Experiential, interactive & all other online commercial content - active consumption.
With this in mind the powerful and disturbing work by Ogilvy for The ISPCC “I can’t wait” got the well deserved nod for 1st place in the Telly category, with “How to milk a Unicorn” for 98FM by Rothco picking up second place. Nice to see Irish agencies creating good work further afield too, as shown by Boy’s and Girl’s third place for Digicel.
Less strong was the PRINTED Category, but again headed up by very emotive work for The ISPCC with ‘Hand’, which was felt to be both strong and impactful. DDFH&B came in second place for their work on Euromillions which neatly played with the convention of press advertising and Chemistry’s work for The Irish Examiner picking up the third place.
And that was the best of it I’m afraid. We debated long and hard on radio but, despite the best will in the world, could only acknowledge one piece – a third place for the ISPCC again. Disappointing, particularly as radio was so keenly contested last month, but in truth the quality just wasn’t there. With the moving around on Digital there was no award which seems strange given the fact that there’s so much activity in the realm, perhaps we’re just not getting to see the best of it – do please remember to upload your work.
Finally congratulations to Richie Smyth and Blinder who we felt well merited a craft award for Direction with the ISPCC spot and also to Windmill Lane and Daddy to whom we gave another craft for VFX.
TELLY:
- 1st - ISPCC - 'I can't wait' - Ogilvy
- 2nd - 98FM - 'How to Milk a Unicorn' - Rothco
- 3rd - Digicel - 'All in' - Boys & Girls
RADIO:
- 1st - No result (see Chairman's Report for details)
- 2nd - No result (see Chairman's Report for details)
- 3rd - ISPCC - 'Shush' - Ogilvy
PRINTED:
- 1st - ISPCC - 'Hand' - Ogilvy
- 2nd - National Lottery - CAMPAIGN - Teasers 1, 2, 3, 4 & Billboards 1, 2 & 3 - DDFH&B
- 3rd - Irish Examiner - 'Alcohol & Ireland' - Chemistry
DIGITAL: There were no results this month.
DESIGN: There were no results this month.
Tags: aotm
Post a Comment
You must be logged in to post a comment.
Showing 0 comments
Ad of the month
The purpose of our Ad of the Month programme, is to develop and improve the standard of the Irish advertising industry’s creative product, and to establish it as one of the country’s world class industries.
To this end we aim to encourage and promote creative excellence within Ireland’s Creative Community through its broad range of communication work.
Recent Blogs
Recent Comments
Rules
All entries must have appeared within two months of entering, i.e. If you are entering an ad for the month of March, it could have run in February or March. Ads can only be entered once into Ad of the Month, i.e. you cannot enter an ad in February and then again in March, unless it’s the same idea entered into a different media category. The same ad can’t be entered in a different format in a different month ie: if a 48 sheet poster is entered in Feruary, the same ad can not be entered in March as a 6 Sheet. Different ad durations fall under the same description. All single entries that form part of a campaign may be judged as a campaign at the jury’s dis- cression. When submitting an ad on tvADS.ie, by opting to enter your work to Ad of the Month, you ac- knowledge that your ad is eligable under the above conditions for that month’s awards. A Special Craft Award will also be awarded each month by the head of the jury for outstanding craft in any category, selected from the jury’s nominations. First, second and third places each month will automatically be finalists in the Ad of the Year awards.
Category Definitions
TV & WebFilm All commercial or sponsored motion picture content, distributed by traditional broadcast or shared online - passive consumption. Interactive All commercial or sponsored digital content experienced live or online - active consumption [excluding passive WebFilms] Printed All printed commercial or sponsored content appearing in a publication, posted outdoors or distributed traditionally Radio All commercial or sponsored content broadcast on Radio
