Posted By James Kennedy on 09/20/2011 at 11:33AM


Congratulations to this month's winners. The Examiner and the Heart
Foundation work really stood head and shoulders above the rest. The
Examiner work takes tough issues and gives them a good single-minded poke
of the advertising stick. Heart Foundation takes a serious subject (is
there anything more serious than a heart attack?). And gives us a laugh,
while getting the point across. 

We also felt that Eircom had merit. While not the World's most original
work, it was well executed and made its point. On the craft side of things
we felt o2 deserved credit for direction. The performances don't feel like
performances and that can be tricky to achieve. While the art of copy is
still alive with the TV3 press ad. However, we did fell that this was let
down a little by the art direction.

I wish the decisions had been harder. But the amount of work submitted was
not huge, so please get the stuff in for next month.




No awards were given this month.


No awards were given this month


The Jury

Fintan Cooney, Client Services Director, Chemistry 

Mark Nutley, Deputy Creative Director, Irish International

Mark Tuthill,Creative Director,CKSK

Tags: aotm

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Ad of the month

The purpose of our Ad of the Month programme, is to develop and improve the standard of the Irish advertising industry’s creative product, and to establish it as one of the country’s world class industries.

To this end we aim to encourage and promote creative excellence within Ireland’s Creative Community through its broad range of communication work.

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All entries must have appeared within two months of entering, i.e. If you are entering an ad for the month of March, it could have run in February or March. Ads can only be entered once into Ad of the Month, i.e. you cannot enter an ad in February and then again in March, unless it’s the same idea entered into a different media category. The same ad can’t be entered in a different format in a different month ie: if a 48 sheet poster is entered in Feruary, the same ad can not be entered in March as a 6 Sheet. Different ad durations fall under the same description. All single entries that form part of a campaign may be judged as a campaign at the jury’s dis- cression. When submitting an ad on, by opting to enter your work to Ad of the Month, you ac- knowledge that your ad is eligable under the above conditions for that month’s awards. A Special Craft Award will also be awarded each month by the head of the jury for outstanding craft in any category, selected from the jury’s nominations. First, second and third places each month will automatically be finalists in the Ad of the Year awards.


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